Mosman Readers

"Book lovers never go to bed alone"

Wikinomics: How Mass Collaboration Changes Everything - Don Tapscott and Anthony D. Williams

My intro to Don Tapscott was the film Us Now. He stands out in an impressive class of talking heads with his pithy, business-focused sound bites on the new world of instant, global and always-on communication.

But this book - highly rated, a big seller - would work better for me as a series of short YouTube clips. That's not to say it isn't readable. But a few too many buzzwords and awkward neologisms.

For those familiar with life online, the messages are not new but the case studies are impressive.

A good one for managers who want a handle on what's going on and anyone in business who wants to 'monetize' the open web.

And a cut above 'Cult of Amateur' style pop analytics.

PS Has been borrowed from Mosman Library quite a few times. And YouTube clip added to video section...